In India, a nation where eye care awareness is crucial but access to affordable corrective lenses can be limited, Lenskart has emerged as a revolutionary force. Founded in 2010, Lenskart has transformed the way Indians purchase eyewear, leveraging technology and innovation to make vision correction accessible and stylish. But the journey of Lenskart, from a fledgling startup to a leading ecommerce player, is a narrative filled with calculated risks, strategic pivots, and a relentless focus on customer needs. The Visionary Behind the Lens: The mastermind behind Lenskart is Peyush Bansal, a young engineer with an entrepreneurial spirit. After a brief stint at Microsoft in the US, Bansal returned to India harboring a dream of disrupting the traditional eyewear industry. He recognized the limitations of the existing model - limited options, high costs, and a lack of transparency. Fueled by this vision, Bansal, along with his co-founders Amit Chaudhary and Sumeet Kapahi, embarked on th...